TBS: FRIENDS 30TH ANNIVERSARY
To celebrate Friends’ 30th anniversary for TBS, we crafted a fun and vibrant promo campaign that merged beloved show moments with bold colors and TBS branding. Could we BE any more proud of how it turned out?
TYPOGRAPHY
Our typography for the TBS Friends anniversary campaign was designed to capture the essence of memorable moments from the show in a fun and shareable way. We animated the type to ‘act out’ these iconic scenes, adding personality and energy. To ensure visual harmony with the TBS brand, we incorporated elements from their styleguide, blending nostalgia with brand consistency.
ICONOGRAPHY
We aimed to create versatile icons that could be used both in the animated spots and across TBS’s other packaging needs. We focused on incorporating yellow, blue, and purple, which are present in both the TBS and Friends color palettes, ensuring a cohesive look that ties everything together while allowing for flexible use.
PROCESS